4 Biggest Mistakes in Mobile App Marketing

4 Biggest Mistakes in Mobile App Marketing

Introduction

Smartphone app development in Malaysia have changed the way we consume digital content. Whether we’re using it as a medium to watch videos or read blogs and other readable content, we are sure to utilize these portable devices than their bigger desktop counterparts.

As a business owner, mobile is a very powerful medium that allows you to communicate with your audience and provide them with features that will better their lives.

Despite the fact that a mobile application is an avenue for you to communicate with your customers and offer them something of value, many marketers often make mistakes that are to the detriment of their ventures.

In today’s article, I will go over some of the biggest mistakes in mobile app marketing that you should definitely avoid.

  • Mobile Experience is not Like the Desktop

While it is true that some functionalities are available on both platforms, this is not to say that the mobile experience is the same as using the desktop. The reason why this is a huge mistake is that far too often than not, business owners incorporate nearly the same elements that are found on their websites onto their apps.

The result? A very convoluted app with poor site navigation and possibly even slow loading times as well. Whenever a person experiences this, they will not hesitate to go with another app with nearly the same core functions, but with a much better user experience.

You can easily fix this by simplifying everything. Make sure that buttons are easily clickable, everything is mapped out, and the navigation process is seamless.

  • Creating an App without a Solid Marketing Plan

The truth about the top apps in the app stores is that the owners of such applications do not merely rely on just uploading it on the platform. They also rely on different marketing strategies to promote their applications to as many people as possible.

For example, if you have a website, make sure that you market your application from there. Make the logo of the appropriate platform or operating system more prominent so that people would know which OSes your application supports.

Furthermore, and I cannot stress this enough, make sure that everything is properly labeled. Too many marketers fail to check everything; from the spelling to the grammar and to the actual size of the fonts.

Also, it would be great if you could allow your users to leave a review. Whether it is good or bad, it will still benefit you in the long run.

  • Creating a Mobile Website and Then Trying to Con Your Users into Thinking It’s an App

People are pretty intelligent and they will know if it is an actual app or just a mobile version of your website. If you trick them into believing that it is an actual app, they will most likely give you an unsavory review which, in turn, would decrease your user base.

Always be upfront about it and create bonafide mobile apps. I know that app development is costly which is why it would be best to start a native app for only one platform. Once your business grows considerably, you can then expand to new horizons.

  • Not Allowing Your Users to Provide Feedback and Ask Questions

When there are certain things that they do not know how to use, people would ask questions. The same can be said for your app. There might be some things that are not clear to them and you might have failed to give them the proper documentation.

Not allowing your users to provide feedback or ask questions is a huge mistake mainly because a successful app always gives them the ability for two-way communication.

Communication is key for customer retention and satisfaction, so it is therefore mandatory to include a way for you to speak with your customers in a two-way street