Affiliate marketing is always going to stay. In fact, it is an ever-evolving industry with new trends being introduced every year. That being said, it is important that companies know the emerging trends so that they can craft their affiliate marketing strategies really well.
Today, I am going to talk about some of the best affiliate marketing trends to watch in 2019.
Providing Discounts Through Affiliate Marketing
Ever since the Department of Industrial Policy and Promotion has banned direct discounting on e-commerce platforms, it shook the whole industry. That is because online entrepreneurs provide discounts as a means to entice customers to buy from them.
That being said, there is a way to circumvent this and this is through affiliate marketing. Since your affiliates are the ones promoting your business, they can still provide discounts in the form of cashbacks. This concept is not at all banned by any governing body so it is basically safe to use.
More Focus in Lesser-Known Niches
With the proliferation of new online shopping portals and the fact that people have more disposable income nowadays, there will be more focus on lesser-known niches.
Examples of these industries include jewelry, medicines, grocery, and many more. This is actually great news for aspiring affiliate marketers since the landscape has just widened for them- opening up more opportunities.
Artificial Intelligence Meshed with Affiliate Marketing
AI technology has been implemented in various industries, but it is slowly inching its way into affiliate marketing. In fact, there are new programs being developed that will help streamline everything so that affiliate marketers can talk with a lot of different advertisers and also help them in various processes as well- most especially concerning marketing and promotion.
Increased Use of Voice Search
A lot of people believe that SEO is no longer useful in affiliate marketing, but that is just not the case. The reason why that belief exists is the fact that the algorithm has changed considerably over the years.
Be that as it may, SEO is still quite useful today, especially when it comes to voice searches. Siri and Amazon Alexa are both technologies that people use on a regular basis to conduct searches online.
That is why you still need to use SEO strategies, albeit changed to cater to the new demand. For instance, instead of using any keyword out there, you need to make use of more long-tail keywords so that it will become more natural to use.
Content is Still King
Content is always going to be one of the most important aspects of affiliate marketing. In fact, content creation is going to change considerably to account for more media content. Furthermore, there are some publishers who use data to help drive more traffic as it turns out, data and evidence can be used to help prove a point (and to also help convince buyers to purchase).
You can expect that content is going to be way smarter from here on out.